Cavemen  |  Let's evolve together
Let's evolve together
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Marcassou / New product proposal

Marcassou, a leading brand in the food industry, asked CAVEMEN to develop new varieties of dry sausages. We used patterns of evolution (TRIZ-methodology) to come up with 200 new product and packaging ideas. After a selection process, the client chose a product with very low-fat, quality ingredients and no casing.
Finally, CAVEMEN visualized the concept for further testing and development.

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